Basketball is a global game and a marketable look can go a long way to building a huge brand for a team. Smokeylemon's design team have taken our local Taranaki Steelformers Mountainairs and given them a world-class look to drive them forward into the new season. We took the essence from the old logo and created a more dynamic, marketable emblem with hand-rendered fonts and bold modern colours.

We needed a range of media from VIP season passes to player cards and digital billboards. All of these were designed with the new Taranaki Steelformers Mountainairs branding in mind, which creates a cohesive, bold and eye-catching design unique to Taranaki.

On the website, the Mountainairs supporters can find information about the players, the game draw for the season, they can also buy tickets and view games on live stream.

Smokeylemon content team updates the site weekly during the season.

The brand has been given huge coverage and support Taranaki wide, we needed to provide up-to-date imagery to support this. What resulted was a range of bright, modern and once again eye catching designs.

Every season, working collaboratively with their social media team, we design and share posts that keep the Taranaki Mountainairs supporters up-to-date before and after the games.